§5. Advertisements of Books. VII. Colonial Newspapers and Magazines, 1704–1775. Vol. 15. Colonial and Revolutionary Literature; Early National Literature, Part I. The Cambridge History of English and American Literature: An Encyclopedia in Eighteen Volumes. 1907

The Cambridge History of English and American Literature in 18 Volumes (1907–21).
VOLUME XV. Colonial and Revolutionary Literature; Early National Literature, Part I.

VII. Colonial Newspapers and Magazines, 1704–1775.

§ 5. Advertisements of Books.

Advertisements of merchandise in all the colonies throw a good deal of light on the customs of the time, and, incidentally, also on the popular taste in reading. We find that Peter Turner has “Superfine Scarlet Cloth, Hat Linings, Tatlers, Spectators, and Barclay’s Apology” 3 ; that Peter Harry imports “Head Flowers in Boxes, Laces and Edgings, Psalm-books, Play-books, the Guardians in 2 vol., Women’s Short Cloaks, Men’s Scarlet Great Coats” 4 and other apparel. The ship Samuel, from London, brings over “sundry goods, particularly a very choice collection of printed Books, Pictures, Maps and Pickles, to be Sold very reasonable by Robert Pringle.” 5

Note 3. See Book I, Chap. IX. [ back ]

Note 4. See The American Mercury, No. 1010, 3 May, 1739. [ back ]

Note 5. See The South Carolina Gazette, February, 1734. [ back ]